Ivory Tower — Experience Design
Ivory Tower Design
We help you imagine and build the future
We used to be designers, developers and strategists. Now we're all of those things. And none of them. We partner with your team to envision and deliver new experiences in the new era.
What we believe
Design for AI, with AI.
We are an AI-native studio — not because we added AI to our process, but because we started from it. AI runs through everything: how we research, how we explore ideas, how we prototype, and how we build. A small senior team, amplified by AI, working at a depth and pace that wasn't possible before.
The companies we help are making a more fundamental shift than they realise. They don't just need AI features bolted onto existing products — they need new tools, new workflows, and a new design vocabulary for experiences that think alongside people. We help them figure out what to build, how it should behave, and how to bring their teams into a genuinely different way of working.
Where we come in
We work across the entire spectrum of shaping experiences from strategy to execution and evolution.
Who we are
We came up through Fjord and Accenture Song. Two designers who believe the best outcomes happen when the person setting the direction is the same one making the thing. We help clients see their challenges from angles they haven't tried, find the bold move, and build it into something real. Strategic by instinct. Hands-on by choice.
Jussi Edlund
Song Qiaoqi
Clients we work with
Built for ambitious teams at a moment of change
Regional Airline
Reimagine air travel experience in South East Asia
Global luxury hotel
Design meaningful travel experience for kids
Government
Visualise the future of agentic public service
How we approach the work
Four things that are always true about how we work
01
Who we are
Who you see is who you get
The people you meet are the people who do the work. Senior by default, not by exception. We don't staff projects from the back of the room. Everyone designs, everyone builds, and everyone owns a piece.
02
How we partner
With you, not for you
We don't deliver to you and leave. We work alongside you — sharing thinking, building capability, and making sure the work sticks. We're paid for impact, not hours. Which means our success is tied to yours.
03
What we produce
Made to make
We believe making the thing is better than describing the thing. We move from insight to prototype to market fast. Design, with us, goes all the way to the finish line — not just to a handoff document.
04
How we scale
AI-native throughout
AI amplifies every part of how we work — research, creation, build, validation. Small teams now do the work of many. We embrace this fully, which means you get more senior thinking, better outcomes, and less overhead.
The question is no longer whether you can build it — it's whether you know what's worth building.
We think we'll have a lot of fun figuring that out together.